Is digital marketing a force for good or evil Use academic references Essay

Is digital trade a force for good or ugly Use academic references and practical examples to critically address this question - Essay Examplenique that is used for the furtherance of the products and services using the database-driven online distribution channels so as to reach the consumers in the relevant, cost-effective and own(prenominal) manner. The digital marketing includes online marketing such as website optimisation, Search locomotive engine Optimisation, Video Search Engine Optimisation (VSEM), Social Media Optimisation (SMO), blogs & forums, online display advertising, and email marketing, fluid marketing such as messaging, mobile internet, and App Advertising, eMedia marketing such as video, audio, and the content delivered through the electronic devices. Despite businesses changing drastically into the digital marketing, the digital age has brought both the good and satanic part. This paper will investigate the good and evil part of digital marketing.The emergence of the digital marketing has changed the modern market. Despite some of the limitation of the digital marketing in terms of the bandwidth, the diffusion and the technological issues, many of the offline transactions are now cosmos replicated online in a quite successful manner (Boone, & Kurtz, 2013). Though this is comprehensive, its not yet exhaustive. The note value of the examination of the list of the dual plat pass water behaviours recognizes that digital marketing can affect certain aspects of the marketing behaviour via its unique features it presents to consumers, both negatively and positively.The increased competition, high costs and rivalry among firms demands that organisations establish semipermanent relationships with the customers to be able to retain and increase their market shares (Casalo et al., 2008). With relationship marketing winning, businesses are turning to digital marketing to understand consumers behaviours and to encourage brand loyalty and involvemen t. Additionally, digital marketing derives some benefits such as the perceived value, customer loyalty, and commitment. Customer loyalty can be defined as the perceived form of re-