Wednesday, July 31, 2019

There Is Another Sky

Poem: There is another sky by Emily Dickinson There is another sky, Ever serene and fair, And there is another sunshine, Though it be darkness there; Never mind faded forests, Austin, Never mind silent fields — Here is a little forest, Whose leaf is ever green; Here is a brighter garden, Where not a frost has been; In its unfading flowers I hear the bright bee hum: Prithee, my brother, Into my garden come! * Theme: depression, death * Imagery: Visual imagery * Tone: dark * She is inviting people into her â€Å"garden,† perfectly.I think that the poem itself can be interpreted as a forest that is always green since when you write something down it's going to stay that way. However, I think that what Emily really tries to refer to is her soul of warmth and compassion which always wants to offer itself to those who are suffering. I think that this is the true forest that is never withered or cold because it's always there. Even with her dead, one gets a sense that if this type of compassion can exist from a person then at least someone at some point cared.Emily had a very special spirit in my opinion and a searingly powerful inner beauty – almost one that is so full of this inner radiance that it spills out for others as well. And the very act of trying to reach out to another and show him/her how deeply you care is enough to comfort a person and invite them into that warm acreage of soothing. Austin is her brother. It is him she is talking to throughout the whole poem. Prithee means prey thee, so the line is ‘prey thee, my brother, Into my garden come! ‘ She is praying for her brohter to come in to her world of peace and tranquilty rather than stay in his dark one.

Tuesday, July 30, 2019

Night World : Huntress Chapter 15

Jez recognized them immediately-not the individuals, but the type. They were ‘wolves, and they were thugs. Somebody's hired muscle. She didn't have her stick, but she didn't need it. She could feel a dangerous smile come to her lips; part anticipation and part sheer fury. Suddenly she wasn't tired, wasn't sore, wasn't anything but perfectly in tune with her body and dying to use it as a weapon. She launched herself like a streak of red lightning, passing Claire easily and knocking the human girl flat before landing in front of the ‘wolves. A guy and a girl. They snapped to attention in front of her, each dropping into a fighting stance. Behind her, she could hear Claire say, â€Å"Ow.† â€Å"Good morning and welcome to the Bay Area,† Jez told the ‘wolves; then she snap-kicked the girl in the face. The girl flew backward. She wasn't out of commission, but it had wrecked the joint attack they had been about to make. The guy knew this, but he was a wolf, so instead of waiting for his partner to recover, he growled and threw himself at Jez. Oh, Goddess, this is too easy. As he drove a punch at her face, Jez turned sideways and let his fist whistle past her. Then she threw her left arm â€Å"* around his left hip, holding him in what was almost an embrace. A deadly one, though. At the same instant she slammed her left hand up to his chin, striking with enough force to stun him. He staggered in her arms, snarling. Bristly hairs erupted on his face. â€Å"Sweet dreams, Fido,† Jez said. She hooked her left leg around his right just below the knee and brought him crashing to the platform. His head hit the concrete and he went limp. Somewhere behind Jez, a sort of thin shrieking had begun. Claire. Jez ignored it, and ignored the two or three people scrambling for the stairs- avoiding the down escalator because it was right beside Jez. She was focused on the female werewolf, who was back on her feet. â€Å"Do yourself a favor and don't even try anything,† she said, grinning. â€Å"You're way outclassed.† The girl, who had reddish-brown hair and a feral expression, didn't answer. She simply showed her teeth and lunged for Jez. With both hands reaching for Jez's face. You'd think they would learn, Jez. thought. Especially after what just happened. Even as she was thinking it, her body was making the right moves. She grabbed the girl's leading arm with both hands, then twisted, pulling her off balance. She took the girl down with a pull drop, flipping her to the platform. As soon as the girl was flat Jez locked the arm she still held and began to apply leverage against the elbow joint. â€Å"Don't move or I'll break your elbow,† she said pleasantly. The girl was writhing in pain, spitting and struggling and hurting herself worse. Absently, Jez noticed that Claire had stopped shrieking. She glanced up to make sure her cousin was all right and saw that Claire was on her feet, staring openmouthed. Jez gave her a reassuring nod. Then she looked back at the female ‘wolf. Now that the fight was over she had the leisure to wonder what was going on. There were plenty of people who might want to kill her, but she couldn't think of any reason for them to target Claire. And they had been targeting her; Jez was sure of that. This was no random thing. This was two ‘wolves attacking a human right in public, in front of witnesses, as if they didn't care who saw them. This was something planned, something important. She gave the girl's arm a little twist, and the girl snarled wildly, glaring at Jez with reddish eyes full of animal fury and hatred. â€Å"Okay, you know what I want,† Jez said. ‘I need answers, and I don't have much time. What are you doing here? Who sent you? And why do you want her?† She jerked her head toward Claire. The girl just glared harder. Jez applied more pressure. â€Å"Look, I can make time for this if I need to. I can do this all day. After I break this elbow I'll do the other one. And then I'll break your ribs, and then your kneecaps-â€Å" â€Å"Filthy halfbreed scum,† the werewolf snarled. Jez's heart gave an odd lurch. She tried to quiet it Well, now, that was interesting. Somebody obviously knew her secret. And since they'd been going for Claire, they knew Claire was connected with her†¦. They knew about her family. Jez saw white light. She threw sudden pressure against the ‘wolfs elbow joint. The girl screamed, a sound more of anger than of pain. â€Å"Who hired you?† Jez said softly, each word coming out like a chip of ice. â€Å"Who sent you after my cousin?† She stared into the reddish eyes, trying to reach into the girl's soul and yank an answer out of her. â€Å"Nobody messes with my family,† she whispered. â€Å"Whoever sent you is going to be sorry.† She couldn't ever remember feeling so angry. And she was so focused on the girl, so intent, that it wasn't until Claire screamed that she realized someone was approaching behind her. â€Å"Jez, watch out!† The yell woke Jez up. Without releasing her hold on the female ‘wolf, she turned around-just in time to see a male vampire stalking her. He must have come up the down escalator. And behind him, unbelievably, was Claire, running and getting ready for a flying tackle. â€Å"Claire, don't!† Jez yelled. She struck the female ‘wolf once, with deadly accuracy, on the side of the jaw to knock her out. Then she sprang toward the vampire. But Claire was already grabbing him-a completely futile and foolish gesture. He whipped around and seized a handful of dark hair, and then he was holding Claire in a choke hold, putting her body between him and Jez. â€Å"One more step and I'll break her neck,† he warned. Jez skidded to a stop. â€Å"You let go of my cousin,† she spat. â€Å"No, I really think we need to talk first,† he said, the beginnings of an ugly grin on his face. â€Å"You're the one who's going to give answers-â€Å" Jez kicked him. A roundhouse kick to his knees while he was busy talking. She didn't worry about keeping it nonlethal. She only cared about breaking his hold on Claire.- It worked. He lost his grip, stumbling sideways. Jez grabbed Claire and thrust her out of the way, shouting â€Å"Run! The escalator's right there!† But Claire didn't run. â€Å"I want to help you!† â€Å"Idiot!† Jez didn't have time to say that Claire couldn't help her; could only hurt her. The vampire had recovered and was moving toward her in fighting position. He was big, probably over two hundred pounds. And he was a full vampire, which gave him the advantage of strength and speed. And he was smarter than the ‘wolves; he wasn't just going to lunge. And Jez didn't have a weapon. â€Å"Just keep behind me, okay?† she snarled under her breath to Claire. The vampire grinned at that. He knew Jez was vulnerable. She was going to have to keep half her attention on protecting Claire. And then, just as he was about to make an attack, Jez heard the smack of footsteps on concrete. Running footsteps, with a weird little hesitation between them, like somebody with a limp†¦. She flashed a look toward the stairs. Hugh had just rounded the top. He was out of breath and bleeding from cuts on his face. But as soon as he saw her and the vampire he waved his arms and yelled. â€Å"Hey! Ugly Undead! Your friend missed me! You want to have a try?† Hugh? Jez thought in disbelief. Fighting? â€Å"Come on, hey; I'm here; I'm easy.† Hugh was hopping toward the vampire, who was also flashing looks at him, trying to assess this new danger while not taking his focus off Jez. â€Å"You want to go a few rounds?† Hugh dropped into a boxer's pose, throwing punches at the air. â€Å"Huh? You want to try for the title?† All the time he was speaking, he was dancing closer to the vampire, circling to get behind him. Beautiful, Jez thought. All she needed was for the vampire to shift his attention for one second-just to glance behind him once-and she could kick his face in. It didn't work that way. Something went wrong. The vampire tried to glance behind him. Jez saw her chance and made the kick, a high kick that snapped his head back. But somehow instead of falling backward the vampire managed to blunder forward straight at her. She could easily have gotten away-except for Claire. Claire had obediently kept behind her-even when behind her meant standing right by the BART tracks, on the yellow metal squares that marked the edge of the platform. Now, as the vampire stumbled forward and Jez began to slide out of the way, she heard Claire gasp, felt Claire clutch at her wildly. She knew what had happened instantly. Claire had tried to run the wrong way and was teetering on the edge of the platform. More, she was taking Jez with her. There was a distant rumble like thunder. Jez knew she could save herself-by getting rid of Claire. She could use Claire's body as a springboard to propel herself away from the drop. That way, only one of them would die. Instead, she tried to twist and throw Claire away from her, toward safety. It didn't work. They both lost their balance. Jez had the strange, surprised feeling one gets in the middle of a fell-where's the ground?-and then she hit it It was a bad fell because she was tangled with Claire. All Jez could do was try to keep Claire* away from the third rail on the far side of the track. The impact winded both of them and Jez saw stars. She could hear Hugh screaming her name. The distant thunder had become a roaring, whizzing sound, carried through the tracks underneath Jez. Down here, she could feel a rattling that wasn't audible from above. It was a noise that filled her head and shook her body. She knew absolutely, in that instant, that they were going to die. Both of them. Crushed to pieces under the train. The white dragon would run right over them and not even know it. There was simply no chance. Claire was clinging to her desperately, clawing Jez's arms hard enough to draw blood, and gasping in the breath for a scream. And even if Jez had been a full vampire, she couldn't have lifted Claire the four feet to the platform fast enough. There was nothing to save them, no hope. No rescue. It was over. All of this flashed through Jez's mind in the single instant it took her to look up and see the train bearing down on them. Its sleek white nose was only thirty feet away, and it was braking, but nowhere near fast enough, and this was it, the actual moment of her death, the last thoughts she would ever think, and the last thing she would ever see was white, white, white- Blue. It happened all at once, filling her vision. One second she could see clearly, the next the entire world was blue. Not just blue. Fiery, dazzling, lightning-shot blue. Like being inside some sort of science-fiction special effect. There was blue streaming and crackling and sizzling all around her, a cocoon of blue that enfolded her and shot past her and disappeared somewhere ahead. | I'm dead, Jez thought. So this is what it's like. Completely different from what people say. Then she realized that she could hear a faint shrieking sound beneath her. It was Claire. They were still holding on to each other. We're both dead. Or we've fallen into some kind of space warp. The rest of the world is gone. There's just-this. She had an impulse to touch the blue stuff, but she couldn't move because of Claire's grip on her arms. It might not have been safe anyway. Where it flowed over her, she could feel a sort of zinging and tingling as if all her blood were being excited. It smelled like the air after a storm. And then it disappeared. All at once. Not by stages. But it still took Jez several moments to see anything, because her eyes were blinded with dark yellow after-images. They burned and danced in front of her like a new kind of lightning, and she only gradually realized where she was. On the train tracks. Exactly where she had been before. Except that now there was a huge, sleek BART train two feet in front of her. She had to tilt her head to look up at its nose? It was gigantic from this angle, a monster of white, like the iceberg that sank the Titanic. And it was stopped dead, looking as if it had always been here, like some mountainous landmark. As if it had never moved an inch in its history. People were yelling. Shrieking and yowling and making all kinds of noise. It seemed to come from far away, but when Jez looked she could see them staring down at her. They were at the edge of the platform, waving their arms hysterically. As Jez stared back at them, a couple jumped down to the tracks. Jez looked down at her cousin. Claire was dragging in huge breaths, hyperventilating, her whole body shaking in spasms. She was staring at the train that loomed over them with eyes that showed white all around. A loudspeaker was booming. One of the people who had jumped, a man in a security guard's uniform, was jabbering at Jez. She couldn't understand a word he was saying. â€Å"Claire, we've got to go now.† Her cousin just whooped in air, sobbing. â€Å"Claire, we have to go now. Come on.† Jez's whole body felt light and strange, and when she tried to move she felt as if she were floating. But she could move. She stood up and pulled Claire with her. She realized that somebody was calling her name. It was the other person who had jumped to the tracks. It was Hugh. He was reaching for her. His gray eyes were as wide as Claire's, but not wide and hysterical. Wide and still. He was the only calm person in the crowd, beside Jez. â€Å"Come on. Up this way,† he said. He helped her boost Claire to the platform, and then Jez scrambled up and reached down to help him. When they were all up, Jez glanced around. She knew she was looking for something-yes. There. The werewolves she'd knocked out. It seemed a hundred years ago, but they were still lying there. â€Å"The other guy got away,† Hugh said. â€Å"Then we have to get out of here fast.† Jez heard her own voice, sounding quiet and faraway. But she was beginning to feel more attached to her body. Hugh was guiding Claire toward the escalator. Jez got on the other side of Claire, and they both helped keep her on her feet. The security guy was behind them, yelling. Jez still couldn't understand him and ignored him completely. When they reached the lower level, she and Hugh began to walk faster, pulling Claire along with them. They shoved Claire through the handicapped gate by the ticket window and vaulted over themselves. From down here, Jez could see that the train was smoking all along its bottom. White smoke that sizzled up into the muggy air. â€Å"We can't go on the street,† Hugh said. â€Å"They've got cars out there.† â€Å"The garage,† Jez said. They both headed for it, a multi-story brick building that looked dark and cool inside. They were almost running with Claire, now, and they didn't stop until they were deep within the bowels of the garage, with emptiness echoing all around them. Then Jez sagged against a brick pillar. Hugh bent over with his hands on his knees. Claire simply folded to the ground like a marionette with all its strings cut. Jez let herself breathe for a few minutes, let her brain settle down, before slowly lowering herself beside her cousin. They all looked as if they'd been in an accident. Hugh's shirt was ripped and there was drying blood all down one side of his face. Claire's hair was wildly disheveled, and there were scrapes and small cuts on her face and arms. Jez herself had lost a lot of skin to the tracks, and her forearms were bleeding where Claire had scratched her. But they were alive. Beyond all hope, they were alive. Claire looked up just then to find Jez gazing at her. They sat for several moments simply staring into each other's eyes. Then Jez reached out to touch her cousin's cheek. â€Å"It was you,† she whispered. â€Å"All that time-and it was you.† She looked up at Hugh and began to laugh. He looked back, his face pale in the semi-darkness. He shook his head and began to laugh, too, but shakily. â€Å"Oh, Goddess,† he said. â€Å"I thought you were dead, there, Jez. I thought I'd lost you.† â€Å"Not while she's around, apparently,† Jez said, and laughed harder. She was slightly hysterical, but she didn't care. Hugh's laughter sounded a little like crying. â€Å"I saw that train-and there was no way it was going to stop in time. And then-that light. It just shot out-and the train hit it. It was like a physical thing. Like a giant cushion. The train hit it and it squashed and the train went slower and then it kept squashing-â€Å" Jez stopped laughing. â€Å"I wonder if the people on the train got hurt.† â€Å"I don't know.† Hugh was sober now, too. â€Å"They must've gotten thrown around. It stopped so fast. But it didn't smash. They're probably okay.† â€Å"I just-from the inside, it looked like lightning-â€Å" â€Å"From the outside, too. I didn't imagine it would look like that-â€Å" â€Å"I didn't know it would be so powerful. And, think about it; she's untrained-â€Å" There they were, an Old Soul and a vampire hunter who'd seen everything the streets had to offer, babbling like a couple of kids. It was Claire who stopped them. She had been looking from one of them to the other, getting more and more agitated. Now she grabbed Jez's arm. â€Å"What are you guys talking about?† Jez turned to her. She glanced at Hugh, then spoke gently. â€Å"We're talking about you, Claire. You're the Wild Power.†

Kid kustomers summery essay

That was until the â€Å"Decade of the Child consumer† as many marketing experts call it, where marketing agencies legalized that working parents are more willing to spend money on materialistic items for their kids t o keep them happy. Most all big marketing agencies around that time realized the potential opportunity they had to create a olfactory fan to their brand, so in turn most every ad agency created a child en division to their company.The children divisions of the companies were completely focused o n how to market their brand to stick in young kids minds. The best example of this that Closer BRI nags up in the article is he old Camel Cigarettes mascot, â€Å"Joe Camel†. Joe Camel was a cartoon chart term that the camel cigarettes brand invented to help market their product to a younger crowd an d it worked perfectly.A study done in 1991 showed that almost all American kids age six, could recon nice Joe Camel just as easily as the famous Mackey mouse. Then ano ther very shocking study came shortly after that found that % of all cigarettes illegally sold to minors were Camel cigarettes. Closer goes on to explain that marketing agencies have a goal of getting chi lilied to have pacific reasons for their parents why they need the advertised product.They don't just want kids to whine and beg for their product because they want it, the agencies want child Rene to feel certain reasons why they actually need the product. In order to know what kids need to see to get infatuated with a product, market researchers hold staged sleepovers, focus groups and play d dates for kids as young as two or three to study what they talk about, play with, and even what they drag w in their pictures. The ad agencies also used the internet as a huge marketing tool to children.In 1 998 a federal investigation of the internet found that 89% of children aimed sites were requesting personal information from children without a parents consent which now is illegal due t o the Children's Online Pri vacancy Protection Act, which took effect in the year 2000. The biggest tool that marketing agencies still have to hook our children on the IR product is the television. Despite the efforts of the FTC (Federal Trade Commission) to ban al I television ads directed at children under seven, the television still remains the number one place for racketing agencies to spread their message subliminally to children's minds.With TV channels like N clonked, the Disney Channel, the Cartoon Network and all the other child networks, the television is broadcasting children based advertisements tenderfoot hours a day. Before 1 980, or the â€Å"Decade of the child consumer† none of these television networks even existed. Now the typical American chill d is watching television at an average of twenty hours a week and almost one and a half months o UT of a year, watching more than thirty thousand TV commercials.

Monday, July 29, 2019

Theme of Death across Dr Faustus, Paradise Lost, Shakespeares Sonnets Essay - 1

Theme of Death across Dr Faustus, Paradise Lost, Shakespeares Sonnets and The Pardoners Tale - Essay Example Death is that relentless time passing, causing everything to decay. It is the transience of things, of all that is mortal and born in time. Time devours everything (Shakespeare). Death is also a sad force that cannot be stopped, not by anything on earth (Shakespeare (b)): Since neither brass nor stone nor earth nor the limitless ocean is strong enough to resist the sad force of mortality, how can beauty possibly resist death’s rage when beauty is no stronger than a flower? How could your beauty, which is as fragile as the sweet breath of summer, hold out against the destructive assaults of time when neither invulnerable rocks nor gates of steel are strong enough to resist its decaying power? (Shakespeare (b)) Yet, in the midst of this grave and gloomy image of death as the incessant work of time, there is also an aspect of death that transcends the destruction, and that is the beauty of the beloved as immortalized in the poetry, according to Shakespeare (Shakespeare (c)): Despite death and ignorant enmity, you shall continue on. All those generations to come, down to the weary end of time, will devote space to praising you. So until Judgment Day, when you are raised up, you will live in this poetry, and in the eyes of lovers who read this. (Shakespeare (c)) In Christopher Marlowe’s ‘The Tragical History of Dr. Faustus’ again we see the same themes about death being, in essence, something that is of man’s making, through the decisions that he makes to either go with the good in him, or in the case of Dr. Faustus, to sign away his soul to the devil in exchange for his worldly ambitions and desires. Where in Milton the cause of the death in metaphorical terms was the disobedience by Adam and Eve of the express command of God, in Dr. Faustus by Marlowe there is the sense of the key protagonist willing to risk all, even his soul, for the sake of a worldly career and knowledge of a dubious magic that would not save him in the end. Knowledge

Sunday, July 28, 2019

College Attrition Causes and Some Resolutions Essay

College Attrition Causes and Some Resolutions - Essay Example in Roberts and Styron 2). Leonhardt notes that the U.S. education system is a good student recruiter, but poor in college retention strategies. This paper analyzes the primary causes of college attrition and seeks to present solutions to them. This paper argues that there are seven main causes of student attrition and they are: academic under-preparedness, working more than 20 hours a week while taking 3 to 4 classes, excessive extra-curricular activities, financial problems, loneliness, poor family support, and lack of student-university fit. One of the main reasons that college students do not graduate is that they are simply unprepared for the academic challenges of their chosen degrees. Academic under-preparedness means that students are not sufficiently equipped to handle the academic needs of attending college and meeting their institution’s minimum academic standards. More than 50% of first-year students are not adequately prepared for college-level work, according to J eff King, director of the Koehler Center for Teaching Excellence at Texas Christian University (Lewis). Clearly, if students do not even have the basic skills or knowledge to complete their course requirements, the more likely they are to not finish college. An example is a student who does not have good English language skills. She might be able to express herself in verbal English, but she does not know how to write a college-level academic paper. Since many courses require writing, she will have problems in completing them. Several solutions to academic under-preparedness are diagnostic assessments at college entry and academic support centers. The Koehler center is creating a tool that can help recognize students who are most at risk of dropping out (Lewis). King stresses: â€Å"There’s increasing pressure †¦ to prove that after these thousands of dollars that parents are paying for a credential, the students are learning† (Lewis). Tools like these can help id entify students who are at risk of not graduating and they can help schools introduce intervention measures that can increase their students’ chances of college success. Academic support centers are also crucial to helping students finish their degrees. Tutorial support, writing workshops, and other services and resources can help students handle a wide range of academic challenges. The second cause of college attrition is working more than 20 hours a week while taking 3 to 4 classes. College students do not have a homogenous profile, where they are all â€Å"only† students who do not need to work, or they work for additional allowance purposes alone. Many of them are working students who struggle to balance work and school needs. They depend on their work to provide for their basic needs, such as food, rent, and transportation. Other students are also married and with children, or are primary or secondary breadwinners in their families. If the physical, emotional, and time demands of the workplace are high enough to intrude on academic life, students will feel overwhelmed and unable to reach the minimum requirements of their educational institutions. When work demands are high, colleges can help students through their rigorous counseling and support centers. Teachers or educational professionals can counsel students to take only classes that they have the time and energy to finish. Academic support centers are also important, since they will refer working students to centers or groups that can help them handle the challenges of

Saturday, July 27, 2019

Operations Research Case Study Example | Topics and Well Written Essays - 750 words

Operations Research - Case Study Example These components may be: How the company provides service Attitude or behavior of the dealers of the company Does the company meet the deadline of the orders Packing of the supplied items, etc. These factors play vital role in the business of any company. If a company simply considers these components and focus to improve these areas, reputation and goodwill of the company will take a breakthrough obviously. COMPETETIVE FACTORS OF TOYOTA: Toyota is a company manufacturing four wheel vehicles. There can be many key components affecting the performance and progress of Toyota's name. These components include the following: 1. Genuine parts 2. chemicals 3. Toyota Genuine Motor Oil These three components can further be described as following: 1. Break pad kits 2. Oil filters 3. Air cleaner 4. Arm and Bracket 5. Fuel Pump 6. Fuel Filter 7. Spark Plug 8. Genuine Gear Oil 9. Automatic Transmission Fuel 10. Genuine Break Fluid 11. Long Life Oolent 12. Suspension Fluid 13. Different Motor Oils These are the components are the basic components that affect the performance of the vehicles manufactured by Toyota. These 13 parts can be different for different types of vehicles. It is Toyota's Operations strategy how it deals with the miniaturization and production of these all components. Toyota has its competitors such as Suzuki who provides vehicles on comparatively low prices. Now Toyota requires a strong Supply chain to sustain its market. The aim of Toyota is to provide quality products. The company can use different techniques to differentiate its services as better through applying different strategies such as JIT (Just in time) and Supply-Chain Management. COMPETETIVE ELEMENTS OF Ikea: Ikea is a service providing company. It provides home based...If the organization is a manufacturer company, the competitive factors must be the products' components or parts used in manufacturing or preparation of the item/product. Whereas the competitive factors of a service providing company are clearly the elements included in their service. These components may be: These factors play vital role in the business of any company. If a company simply considers these components and focus to improve these areas, reputation and goodwill of the company will take a breakthrough obviously. These are the components are the basic components that affect the performance of the vehicles manufactured by Toyota. These 13 parts can be different for different types of vehicles. It is Toyota's Operations strategy how it deals with the miniaturization and production of these all components. Toyota has its competitors such as Suzuki who provides vehicles on comparatively low prices. Now Toyota requires a strong Supply chain to sustain its market. The aim of Toyota is to provide quality products. There can be many fundamental or key components of Ikea that are most important to be given special focus and attention. The aim and objective of Ikea is to provide their services all over the world. These components might be: "We've had an overriding philosophy in place that we want to produce our vehicles w

Friday, July 26, 2019

The Ways We Lie by Stephanie Ericsson Coursework

The Ways We Lie by Stephanie Ericsson - Coursework Example Ericsson creates a very good impression of the article from the very start by giving an account of her own lies she told to avoid hurting people or to save herself from some loss which encourages the readers to move forward and analyse his own. Her verification of the impossibility of spending the whole day without a lie makes her sound natural. Her deep inspections of the reasons behind the small lies which are spoken by people justify them for being spoken with good intensions. At the same time her example of those lies which, though spoken to save people from being hurt, but affecting them for longer period of times as the truth make them cherish hopes and take wrong decisions confirms her consciousness about the sensitivity of the subject she is handling. She has also informed the readers about her own confusion about deciding between telling a lie or speaking the truth makes the readers take the matter seriously while keeping in mind the consequences of both options. The format that she has chosen to express her observation and analysis makes her sound precise and focussed avoiding unnecessary details as she has divided the subject matter into types and further elaboration is given in points. Ericsson’s attempt to include different types of people telling different types of lies in variety of situations demonstrates her vivacious effort to make the article comprehensive. To gain this effect she even touches the sublime issues and illustrates the universal existence of lie. But the fine analysis of the article finds many loopholes in this piece of work. The main loophole that dissatisfy the reader is its lack of proper presentation of the subject matter even its being organized as it gives so many examples under the heading f different types of lies but there is lack of reason that why people do not find enough courage to speak the truth and rely on lies. She finds that lying finally puts one at losing end but she does not provide the readers with th e solution of avoiding it or the way that makes the listener less offended and accept the truth. At some points readers get confused at the repetition of the ideas and remain unable to distinguish one type of lie from the other. Though the examples about the lies are interesting but the reader still finds boredom as they keep on going without any diversity in the idea and thus the format has failed to enhance the understanding of the reader. Lies however destructive may be but there is no denying the fact that they are inevitable in daily life and are often told with good intentions so as to save close friends or relatives to from being hurt. People tell lies to avoid problems and gain material benefits without putting any other person in loss. Some people do so as do not have the courage to speak truth and escape the reality by telling a lie to not only others but also to themselves. There come many situations in life when people find refuge in the domain of lie and save themselves from harm and do not feel guilty as they do reasoning within themselves and find their lie a justified act. The White Lie is the most common type of lie that people usually speak to maintain good relationships and build their own good reputation and the consequences of these lie do not bring any harm to any of the persons. For example, a person arranges a party at his home and invites some of his close friends to spend some quality time with him. Now, another close friend of

Thursday, July 25, 2019

Maternal and New born care Research Proposal Example | Topics and Well Written Essays - 1000 words

Maternal and New born care - Research Proposal Example During the pregnancy, proper care should be taken to ensure no complications are encountered and in case of any problems, they should be handled with urgency. After childbirth, the issue of newborn care then comes into play concern about the newborn health, nutrition and development. In rural and peri-urban populations in India, proper maternal healthcare is not adhered to during pregnancy. Due to this, children are born with numerous health complications. The mother may die or lose the child. Majority of these take place because of the lack of access to adequate information on proper maternal health. There also exist a lot of cultural beliefs and practices that hinder the women from accessing heath services and information from health care providers. There is also the problem of high level of poverty that limits the amount of disposable income that can be spent on medical care. Matters concerning health need to be handled with a certain level of urgency especially those involving maternal health and newborn health. Most of the problems encountered have very simple solution but the absence of adequate information among folks in rural and peri-urban settlements is causing devastating health effects. Knowledge particularly on proper maternal nutrition is lacking. Folic acid is an important variety of the vitamin B9. Extremely water-soluble and in occurs in the natural state as folate. In fortified foods, folate occurs as folic acid. Folic acid is important for a pregnant woman it aids in proper growth and development during pregnancy (World Health Organization, 2003). It significantly diminishes the probability of a baby being born with any defects. These defects always mainly occur to the brain and the spinal code. Folic acid achieves this through the development of the neural tube. Consuming a diet-containing vitamin B9 reduces the chances of getting any de fects by up to seventy

Wednesday, July 24, 2019

Article by robert wright Essay Example | Topics and Well Written Essays - 1250 words

Article by robert wright - Essay Example The dominant culture to occupy the world as a standard mode of carrying activities has been the bone of contention in this area. Wright on his view states that the Americans have been on the fore run of ensuring that their values are appreciated all over the world. On the other hand, this has initiated reactions in different parts of the world leading to attacks such as terrorism (Wright, 2). This has been realized in the recent past with increases attacks on America. The attacks include organized terror groups who target America in the effort to kill their dominant position in the world. In the process there have been challenges in handling terror group and rebellious countries as evident with Iran. Iraqi had organized terror groups that looked into putting down the American domination efforts. Considering this it is worth noting that America has had difficult time in doing away with such groups despite it being a super power. Dealing with Iraqi in the war had to take lots of efforts and technology as the Americans also suffered losses during the terror attacks executed by the Saddam led group. Both Kaplan and Wright apply the historical occurrences that have determined the progress and behavior of the various dominating powers. By this, Americans have been viewed as those who lead in ideologies and principles followed by most parts of the world. On the same note, they bring in Christianity as the religion that seeks to dominate the world originating from the west, especially America. The recognition of Christianity as the religion to be adopted right from the historical perspective defines it all. Both Kaplan and Wright puts it on the perspective that globalization has been a historically linked event that is still to be towed. Generation after generation keeps applying their efforts towards ensuring that the whole world follows a given form of operation.

Two World Wars of the 20th Century Essay Example | Topics and Well Written Essays - 1000 words

Two World Wars of the 20th Century - Essay Example As the report declares World War I was immediately triggered by the assassination of the Crown Prince to the Austro-Hungarian Empire, Archduke Francis Ferdinand, by a Serbian nationalist in Sarajevo on June 28, 1914. Serbia wanted to be independent from Austria-Hungary and saw the assassination as a way to put their message across. When Austria-Hungary and its German ally attacked Serbia in retaliation, the latter’s Russian ally came to the rescue together with their allies Britain and France. World War II was like a continuation of the unfinished business of World War I where Germany aimed at strengthening its hold on Europe by having a large Empire under its control. Its ambition for world domination thwarted by their loss in 1918, Germany began building up its armed forces and its military power under the guidance of misguided politicians with grand ambitions. This paper stresses that both wars featured heavy casualties because of the use of technology. While the wars in previous centuries were marked by battles of mass troop formations, the two world wars became the laboratory for weapons of mass destruction in the form of poison chemical gases, landmines, explosive projectiles that were created to inflict death or serious injury from remote locations, armored vehicles that could carry troops and ammunitions across great distances, and in Japan in 1945, the use of atomic weapons that claimed many civilian casualties and that flattened two cities. World War I affected a few countries, mostly in Europe. On the side of the Allies were Britain, France, and Russia, but there were troops from the United States, Australia, northern Africa, and Eastern Europe. The Axis powers were Germany, Austro-Hungary, and Italy. World War II affected more countries with the entry of Japan as one of the Axis powers carrying the war to island nations in the Pacific and the Asian continent. The impact on world

Tuesday, July 23, 2019

Making Sense of Change Management Essay Example | Topics and Well Written Essays - 1250 words - 1

Making Sense of Change Management - Essay Example It accounts for an organizational process which is aimed at the empowerment of the employees towards accepting or embracing a change in their organization or business environment. The strategy begins with a systematic approach for diagnosing the present situation for determining both the need for change and also the capacity of the organization to implement changes. However, at the beginning of the plan, the purpose, objective and process of the change must be specified to every member of the organization. Most organizations have acknowledged the idea of managing innovation in their organizations. In fact, the performance of innovation varies greatly across organizations which suggest that both the organizational and structural factors affect the influence of innovation on performance (Bessant & Pavitt, 2005, p.13). Â  The project aims to explore the changes and innovation management strategy undertaken in US-based Apple Corp Ltd. It makes an analysis of the effectiveness of the strategy undertaken in the organization in bringing about the change with a presentation of suitable arguments to support the topic. Â  The change management strategies are explained in terms of Kotter’s eight steps to change. The theory is one of the most important and most widely accepted texts in modern organizations. It defines eight steps in which changes can be implemented in organizations effectively. Although the steps are primarily meant for organizations, they also find application in personal change initiatives. Successful change management is also explained in terms of the Lewin’s model of organizational change.

Monday, July 22, 2019

Hunger Games Essay Essay Example for Free

Hunger Games Essay Essay In the novel The Hunger Games by Suzanne Collins the characters are put to the ultimate test to survive or end up dead. In dangerous and life threatening wilderness situations, one needs hunting skills, physical strength and mental strength in order to overcome the odds. One needs hunting skills to overcome the odds in a dangerous or life threatening wilderness situation. Peeta mentions Katniss’s hunting skills â€Å"She’s excellent, my father always comments on how the arrow never pierces the body, she this everyone in the eye†. This quote shows that if Katniss is ever starving she can rely on her skills to guarantee her a kill. Katniss also killed a deer with her bow, so she could provide food for her family so they did not starve and die. If you did not have good skills with a bow you would not be able to take down a deer, and if you relied on that for food you would probably starve. Also when Katniss finds the careers supplies she shoots the bag of apples so they fall and trigger the mines. By shooting the bag of apples it shows how accurate Katniss is with a bow, you also need this accuracy for hunting and killing in the games, and real life to guarantee a kill. Along with hunting skills one will need physical strength to overcome the odds in a life threatening wilderness situation. Katniss: â€Å"I’m fast though, and by the time they’ve reached the base of my trunk I’m twenty feet up†. If you were out in the wilderness and you had to climb a tree you would need physical strength like Katniss had. Another example of physical strength, Katniss: â€Å"I can see the muscles ripple in Cato’s arms as he sharply jerks the boys head to the side†. When Cato kills the boy it shows that you will need physical strength if you ever had to engage in hand to hand combat. Along with hunting skills and physical strength you also need to have mental strength. Katniss: â€Å"the Tracker Jackers begin to buzz and I can hear them coming out, back and forth, back and forth, the branch with the nest crashes down through the lower branches†. Sometimes you will just have to push through things, even if they hurt and in the end it will pay off, you just have to want it bad enough. Another example of mental strength is when Katniss is forced to pretend to love Peeta.

Sunday, July 21, 2019

How Do Smartphones Affect Our Lives English Language Essay

How Do Smartphones Affect Our Lives English Language Essay Smartphones are sophisticated devices used for communication while offering many other different functions at the same time. These functions may include video and audio recording, navigation assistance, music and video player and web browsing through wireless networks and apps ranging from games to highly specialized dictionaries. Smartphones come in different designs candy-bar models, clamshell models, slide models and wearable watch models. Common uses of smartphones besides phone calls and messaging may include video-conferencing, web browsing, listening to music, viewing videos, playing games, tool for different educational purposes, navigation assistant. Technically, an operating system platform open to developers is really the only minimum requirement to classify a Smartphone. Smartphones are generally also expected to be smart. For example if a phone that asks you for the sever address, port, etcà ¢Ã¢â€š ¬Ã‚ ¦ to set up for email access, its not a Smartphone even if the advertising brochure says so. A Smartphone is cleverer than that because it will figure out the server from your email id by itself. While the majority of people may think that smartphones are for geeks it is actually the opposite because they are generally much more refined and intuitive than the non-smart phones. Smartphones can be used by the not so technically inclined as well, to do powerful things with their phones. A smartphone can be easily recognized by its excellent email, calendar, organizer integration and powerful apps presented in a simple and intuitive way. Symbian, Android, Windows Mobile, iOS are the current operating systems that drive a smartphone. It is the same thing as Windows and Mac OS on our PC. These operating systems help us to interact with both the hardware and the applications on the phone. Unlike Java applications that can be installed on any ordinary mobile phone, applications that have been developed on these operating system platforms are normally much better in terms of their functionality. Through the appropriate OS such applications can interact more easily with the phones hardware. At last count, Apple had over 200,000 apps in its store, while Android had over 50,000 apps in its Android Marketplace. Application categories range from Productivity, Entertainment, Communication, Finance, Health, Lifestyle, Multimedia, News, Social to Travel and everything in between. These app stores are accessible from the phone itself for instant downloads of both free and paid applications. There is no end to how much functionality you can add to your phone. When, why and by who was the first Smartphone invented? (300) the very first smartphone to have been created was named Simon. It was designed and created by IBM in the 1992s. It was in Las Vegas, Nevada, during the COMDEX show that this idea of smartphone was first presented to the world. The Simon smartphone included features like world clock where it could show the time in all the countries in the, a note pad used to take notes, email, calculator, a calendar where it was possible to markup events in certain days and to set an alarm for that event, receive and send faxes and it was also possible to install and play different games. One unique feature that Simon smartphone had was its keyboard. It was the first phone to be using a touch screen keyboard. The On-screen keyboard was a built-in keyboard showed on the screen. For using the phones keyboard, people had to touch the screen with their fingers just like as if it were traditional keyboard with physical buttons. With time the technology evolved and the touch screen was no longer used just for the dialing, it was used for writing too. Smartphones with both touch screen keypad and also the standard keypad were invented because some people were unsatisfied due to the fact that it was hard to write text messages from a completely touch screen phone because of its sensitivity. Such phones were named QWERTY phones. The QWERTY Smartphones helped people to write more easily, and because it looks like a minicomputer, they can easily use it to surf the web, use instant messengers and many other features. The smartphones are great for business persons or anyone who wants features that a computer has, but it has the disadvantage of having a much higher price compared to normal phones. The price is expected to drop as time passes by and technology advances. Is the invention of the telephone a curse or a blessing? (400) A recent survey done by of one million users in 34 countries showed that 62% believed that their work productivity was much better due to new technology.   75% considers the opportunity provided by devices such as smartphones and laptops to remain in constant contact with work as a positive development. Converting down time to work time, and being able to stay in touch with whats happening at work at all times.  This kind of commitment used to be associated with Type A executives, but nowadays anyone with a smartphone can do so too. Many people like to find new ways to be effective, and like to feel as if they are getting better at managing time. However, what is actually happening with many  professionals is not amusing at all. Companies  have taken the opportunity given to them by technology to convince employees to spend more down time doing work.    Nowadays, most people with a smartphone have gotten into the habit of continuously trying to convert down time into useful, work time. Ways in which professionals may be converting their down time to get something done: An employee sending a text message to his co-workers while travelling at 120 Km/h in a train and spilling hot coffee into his lap. A teacher in a PTA meeting thats going very slow, logs in her e-mail and replies, missing two tasks given to her among the various others. An accountant at the swimming pool to watch his child swim the 25m freestyle event, closes a deal during the mens 25m freestyle via cellphone and lies to his son about seeing him break the record for that event. A supervisor attending 3 days of fitness training is unable to do her training without touching her smartphone every 15 minutes and later after getting them written results of her training complains that the training program was not effective enough. A teacher talking to the school manager to obtain a place in the school gets a message from her tuition student asking for help on a revision exercise, just before the exams start. She quietly sends her a reply while the manager is still talking. The manager notices the sudden lapse in attention and interprets it as a lack of interest in the proposals he is offering. A lawyer one more time takes his smartphone to the toilet where he can multi-task and by misfortune his boss husband who borrowed his smartphone, like five minutes before, happened to be there and notices him. More importantly the phone falls in the urinal and the owner quickly picks it up and tries his best to continue his conversation with his customer These habits were developed by professionals who were trying to boost their productivity by converting down time into something of value. Human beings are known to easily develop habits that are hard to stop and these habits can also be annoying to others. There are where cases employees are provided with a smartphone for free by their company executives and managers. It is even seen as a form of reward and indicator of status in some companies. What many of them know, however, is that when an employee accepts the device, they are likely to join the group of the always-reachable, and engage in many of the behaviors that their higher-ups are practicing,   such as: sending and receiving messages at 2:30 am using weekends, vacations and holidays to conduct company business implicitly agreeing to respond to all messages within a short time-frame interrupting ANY activity to find out what my boss wants (If the stories told on YouTube and on blogs are true, then   _anything_ can be interrupted nowadays by smartphone use!) To put it in more Machiavellian terms, companies have found a way to take time and attention that employee used to spend on their own, with their families and with their friends, and convert it to company time.   It starts with the gift of a smartphone. While I truly doubt that there is some master plan, dont doubt for a minute that a manager doesnt know the difference between her employees who are always-reachable from those who arent. Companies can make big gains in productivity by simply giving away smartphones to their employees, while ignoring the added stress that gets created. There are some companies that are noticing what is happening, however. Enlightened companies take a page out of the medical profession, which has long realized that its important to maintain some kind of boundaries in their professionals lives.   Companies can put in place policies that clearly delineate time spent at work, on call and away from work.   Ã‚  They recognize that these are three distinct modes that must be enforced if employees are expected to function at their best. Most employees, however, find themselves in un-enlightened companies and must make their own way, starting with 3 steps they must take. Their first step is to identify the unproductive habits in their time management system.   They can do the kind of analysis I describe on my website (www.2time-sys.com) to find the strong and weak spots. The second step is to create an improvement plan that outlines the habits to be changed, along with some target dates. This gives them some realistic goals to hear towards. The third step requires them to create an environment to make the habit changes easier to effect.   Unfortunately, most habits do not change easily or quickly, and the right blend of supports can make all the difference. Employees who have begun this personal journey need to make a plan to enlighten the executive team.   Most smartphone use started with the CEO and her direct reports, and they are the ones who, in all likelihood, introduced, for example, a culture of 24 hour availability to the organization. In an effort like this, employees need allies at all levels to help demonstrate that bad habits developed in the executive suite can wreak havoc when rolled out to an entire company.   (There is a growing body of data available that can be used in this effort.)   In an intervention, executives can be asked to imagine an all-company meeting in which half the attendees spend most of the  meeting on their smartphones, lost in cyber-space.   (Some would   simply argue that they are following the fine example of their CEO!) If the executive team can be convinced that these behaviors are destructive, then the company can move to specify some specific changes. For example, the US Federal Government has banned the use of cell-phones by its employees while they are driving and conducting government business.   In part, thats because of obvious safety reasons. From a productivity stand-point, however, it makes perfect sense. Other policies can be introduced to limit the use of smartphones and laptops during off hours, for starters.   (In some companies, turning off all messaging devices between 12:00 am and 6:00 am would be a major step.) Each company needs to look at its culture, as well as its strategy, and phase in these changes in a way that makes sense. They need to allow for the fact that habit change takes time, and that a new culture could not be born in an instant. The single employee who decides to change their company has a very difficult task on her hands, however, as she realizes that smartphones have done more to change company culture in the past few years than any vision statement or 2 day retreat.   She needs to appreciate that some executives may decide that they like the way things are going, and dont want to change a thing.   Ã‚  Those companies who take this route probably wont see any immediate fallout as employees cling to their jobs for fear of losing them, but theyll pay later.   At some point in the future, productivity will be impacted on a large scale, as employees burn themselves out and the bottom line suffers. Its much better to make the small, enlightened changes now, than to wait until the cost is higher and the effort required seems to be impossible to garner. All it takes to get started is one or two employees who are willing to redefine what productivity means for themselves and their companies, in favor of long-term results that are sustainable. How and for what we make use smart phone nowadays? (400) .. What are the negative impacts it has on us? (400) .. What are the negative impacts it has on our health? (400) .. There has been plenty of debate as to whether or not cell phones have holistically upgraded our lives. True, they have played a pivotal role in many fields. But are they really that helpful to society? Despite the numerous criticisms against these devices, people dont seem to waver their support for mobile phones. In fact, as of 2008, there were about 304.7 million mobile phone units sold in the whole world. And that doesnt even quantify the number of users, which are abundant in all countries. In the United States, 203 million people own and use cell phones. In Australia, the number of mobile phones being utilized even surpasses the entire countrys population. The influence of these inventions is extreme. As proof of this, they have already broken boundaries and transcended culture. Can you imagine what the world would be like if mobile phones were banned for their harmful effects? Alzheimers and Parkinsons are just some of the diseases being attributed to prolonged cell phone use. But above these, the possibility of getting brain cancer is what most health-conscious individuals worry about their fascination with these gadgets. Mobile phone electromagnetic radiation is said to destroy the protein barrier of the brain and make it susceptible to viruses and toxins. Aside from that, it is also said to destroy red blood cells and cause hemoglobin leaking, which consequently harms the heart and kidney. These harms eventually manifest as an elevated blood pressure and a decrease in the bodys immunity. In addition, cell phone radiation is also suspected of causing another form of physical threat, in the form of car accidents. According to a study conducted by the Harvard University, cell phones are predisposing factors to 200 vehicular deaths and millions of deaths per year. Furthermore, it is also insinuated that electromagnetic waves prove detrimental to the environments health and may cause freak fires in gas stations, as it can unwillingly ignite gas fumes. But with all things considered, cell phones are not solely to be blamed for these ill consequences. As such, the human factor cannot be excluded in the equation. Our excesses and lack of control usually bring about negative effects to our cell phone use. So, it might be best that we learn, while still physically fit, about what we can do to prevent bad things from happening. By using the internet, we can gather enough intelligence to help us live a better, healthier mobile phone using life. How can Smartphone be misused and what can be done to prevent it? (400) .. To what extent mobile phones have made us both poorer and better communicators? (400) .. To what extend are we dependent/addicted to smartphones? (300) TOKYO, May 14 (AP) (Kyodo)-Elementary school students are becoming more psychologically dependent on their cellphones, with about a quarter of surveyed students saying they feel very anxious if they do not receive replies to their emails on their cellphones, a report released Wednesday by a Japanese parent-teacher association said. The report was based on a nationwide survey conducted on 2,400 fifth graders and 2,400 students in the second year of junior high schools as well as their parents in November last year, the National Congress of Parents and Teachers Associations of Japan said. Nineteen percent of the elementary school students and 22 percent of the junior high school students answered that they tend to make long calls despite themselves, while 25 percent of the elementary school students and 26 percent of the junior high school students said they feel very anxious when they do not get email replies, according to the report. The figures for the elementary school students were both up 7 points from the previous survey conducted in November 2007. Emails can be the start of cellphone dependence, said Kunihiko Soga, who heads the association, and added, Parents and children should discuss rules on when and how to use cellphones. Sixteen percent of the junior high school students, the largest single group, said they send and receive more than 50 emails through cellphones per day, the report said. More than half of the junior high school students polled send and receive more than 10 emails per day. It was one to five emails for 34 percent of the elementary school students, followed by six to 10 for 14 percent, and 11 to 20 for 6 percent. The survey results also revealed that 20 percent of the fifth graders and 42 percent of the students in their second year in junior high schools owned a cellphone. Among the junior high school students surveyed, 38 percent said they have email friends their parents do not know about, up 3 points from the previous survey. Meanwhile, 57 percent of the parents surveyed said they have introduced filtering services that limit their childrens access to harmful contents online. To what extent do we expect Smartphone to improve and in what ways in the coming years? (400) Thought it was hard enough to pick the right smartphone as is? Courtesy of the new  HTC EVO 4G from Sprint, the decision just got that much tougher. The first Android phone thats compatible with both 3G and 4G (even higher-speed) wireless broadband networks, the handset promises to offer an impressive feature setand, more important, killer download speeds. Shipping this summer, as high-end mobile communications devices go, the hardware itself is nothing to scoff at. Consider the gadgets 4.3-inch touchscreen, which lets you pinch to zoom and ranks among the largest displays available on an Android phone. Well-suited to music, photos and streaming video, multimedia looks to be an upcoming strong suita bonus for entrepreneurs looking to tap into popular news destinations, social networks and online portals. Speaking of socializing, the gizmo also layers in a specialized user interface known as HTC Sense. Using it, you can access features like a Friend Stream that aggregates updates from popular social networks like Twitter, Facebook and Flickr and streamlines them into one easily digestible feed. Theres also a special function known as Leap that lets you pinch to view open programs, making multitasking that much easier. Bonuses further extend to not just one, but a pair of integrated digital cameras. Theres an 8-megapixel model with auto-focus and high-definition video recording capabilities on the back, plus a 1.3-megapixel unit on the front. The former should prove useful for multimedia creation and content sharing, while the latter could come in handy when videoconferencing or snapping your own facial expressions. Either way, theres massive potential there to connect with clients and colleagues, generate content for promotional use on your blog or website and create custom video for distribution through online channels. Live streaming of shareholder meetings and tradeshows seems an immediate possibility via the Qik application. Ditto for the opportunity to upload HD video to online aggregators such as YouTube and Metacafe instead of the pixilated standard-def footage thats currently commonplace. Connect an HDMI cable, and theres also the option to output your clips, e.g., client testimonials, han ds-on product demos, etc., straight to HDTV, while a kickstand enables easier on-device viewing. Intriguingly, the EVO 4G can also function as a mobile wireless hotspot. A maximum of eight Wi-Fi-ready devices from laptops to MP3 players and digital cameras can connect and tap into its internet connection. Albeit only available in 27 cities from Atlanta to Chicago, Las Vegas and Seattle (service launches in New York, Boston, San Francisco and other metropolitan areas are planned for later in 2010), Sprint claims its 4G network delivers 10 times faster speeds than what youd get from 3G networks. Bearing this in mind, large files such as high-def videos and sizable software packages should be retrievable in a fraction of the waiting time users have typically come to expect from 3G devices. Heavy Web browsers may benefit as much as multimedia fans as well, given that support for Adobe Flash is also built in, which powers high-quality animated and video content. Tack on support for a range of thousands of downloadable third-party apps via the Android Market (although, granted, nowhere near as many as youd find on the iPhone), and the possibilities multiply. Coupled with the devices greater speeds, new programs could allow working professionals to connect, communicate and collaborate in a range of unexpected and far-reaching ways. Given enough bandwidth, you could video chat with a coworker live in real-time while watching a corporate webcast and sharing supporting links on the topics being discussed. While its too early to tell whether the EVO will ultimately fly, at first glimpse it appears to offer a wealth of compelling features for entrepreneurs and everyday users alike. Admittedly, chances are even if you do buy one, you may find yourself stuck operating at standard 3G speeds on occasion. Then again, in the immediate, it may be a small price to pay for the chance to piggyback on a wider 4G rollout, and get a look at what the future of smartphones could very well hold. Jim McGregor would like future smartphones to zap the person on the other end when they say something stupid. The chief technology strategist for In-Stat Research is onto something. For now, the closest we probably have to that is the mute button. But a chief technologist strategists job incorporates vision, and thats one vision that many might share. We are really just at the beginning of making these devices interface with the real world through advanced sensors and intelligent applications, says McGregor. Future devices will be able to sense temperature, speed, direction, location, action and be able to communicate with you with information you may want, rather than just the information you request. As CTIA, the wireless trade industry association, prepares to meet in Las Vegas March 23-25, smartphones with even more smarts are in the pipeline, aided by improved processing power, screen technology and internal, as well as external, software. Smartphones are starting to overtake the PC in terms of the primacy of getting information and entertainment from the Internet, says Mike Woodward, vice president of the mobile phone portfolio for ATT. Theres a whole generation of people, who, if they wanted to go find out something, they went and sat down at the computer and got it. Theres a generation coming up behind that, if they need to grab some quick information, a movie ticket, a dinner reservation they immediately reach for their smartphone, whether theyre out on the go or not. App store development Future phones may or may not look much different than the black-slab models so widely available today, iterations of the iPhone. Even though from the users point of view its the hardware that drives decision-making, much more of the differentiation and uniqueness in devices is in software, says Charles Golvin, Forrester Research principal analyst. Look at the influence of the app (applications) market. People arent making their decisions about phones based on what apps to buy. But it is becoming something of a consideration. The fact that there are so few apps for the Palm devices is in small part dampening enthusiasm for them. 0HTC HD mini smartphone  uses the Windows operating system, and  has a  single contact view that displays snapshots of your conversations with a person, be it  call, text, status update or e-mail. The mini will first be sold in Europe and Asia in April. Apples App Store, with more than 150,000 apps, or programs, that can be downloaded directly to the iPhone, leads the way. Palm now has more than 2,000 apps now available for phones using its webOS operating system. Googles Android Market has 30,000 apps and Research in Motions BlackBerry App World, 4,700. Smartphones, which run on specialized operating systems, continue to increase in popularity, particularly in the United States, where 25 percent more smartphones were shipped in the fourth quarter last year than the third, according to ABI Research. While fourth-quarter results generally are the strongest because of the holidays, the results were remarkable compared to the rather lackluster preceding nine months, said ABI Research analyst Michael Morgan in a statement. The good performance was driven in part by falling smartphone prices and the introduction of entry-level smartphones generating greater appeal for new buyers. Processing power oomph Samsung, the leading mobile phone provider in the United States with 26 percent of the market, according to Strategy Analytics, recently said it is creating its own operating system, bada, for its smartphones. The first bada phone is the Samsung Wave, which will be sold in Europe and Asia starting in April. The Wave will have a 1 gigahertz processor, which in the years ahead will become more standard fare for smartphones, experts say. Many higher-end smartphones now use processors of 650 megahertz. The relatively new Google Nexus One uses Qualcomms 1 GHz Snapdragon processor. With PCs, you always used to talk about how many megahertz your processor was, then it became how many gigahertz your processor was, how much memory did you have in it its not so different in phones these days, says Justin Denison, vice president of strategy for Samsung Mobile in the United States. Smartphones now and in the future are delivering similar performance to what PCs delivered just a few years ago, he said. Gigahertz-processing technology will become kind of the new benchmark here very shortly. And certainly you can just draw the line, following Moores Law, or whatever analogy you want to use, and predict how quickly well move to 2 GHz processors in phones, much like we have in PCs. Faster video, graphics performance faster video and graphics performance, so that smartphones can more easily become portable video players, are also part of the equation, Denison says. From a 3-D gaming and graphics perspective, if you enable faster 3-D processing, then you get into more realistic games, games that you only would have seen on your Xbox in the past, so now you can now see them on your phone and they perform in a similar manner. You almost never see personal DVD players on airplanes anymore, notes Woodward of ATT. Instead, youre starting to see people sitting there and watching their smartphones. Phone displays screens, too, will continue to improve in resolution and technology. Last year, for example, Samsung introduced some feature phones that use AMOLED active matrix Organic Light Emitting Diode energy-efficient display technology which makes the screen brighter. The company plans a Super AMOLED display for the new Wave, which has a 3.3-inch display. In really simple terms, with super AMOLED, weve integrated that touch-screen layer onto the display itself, so weve kind of combined those two, says Denison. That makes the device thinner, as well as less error-prone (to touch) and more responsive, as opposed to having two (display) layers that have to communicate to each other. Multitasking As part of seeing smartphones continue to behave in a richer fashion, so as to imitate the PC, Woodward says, multitasking is something we would expect to see happening. Multitasking the ability to run more than one program at once, and switch back and forth seamlessly is handled fluidly on some smartphones like the Palm, where, for example, you can be reading your e-mail and listening to music at the same time. Many iPhone users hope that the next-generation, iPhone OS 4.0, will incorporate multitasking, although Apple has not commented on that. Multitasking has been part of Windows Mobiles operating system, although it will not be part of Microsofts newest OS update, Windows Mobile 7. (Msnbc.com is a joint venture of Microsoft and NBC Universal.) Among the reasons multitasking is discouraged in phones is because of security issues, and because its the kind of activity that can more quickly drain a phones battery. And that may be where the smartphone-as-PC notion loses ground for some. Still, others are excited about the potential use of sensors that can communicate with the phone for a variety of tasks. One company, Synaptics, has a new development platform called Fuse. It is still rather simple, but it at least starts using sensors for gesture and motion control, says McGregor of In-Stat Research. This isnt much, but it allows you to finally have a handset that you can use with one hand, which is a novel concept. Whether its sensors or watches or heart monitors, thats a coming capability, says Golvin. And many of those sensors will use a low-power version of Bluetooth, the short-range wireless technology, which will have very little battery drain. That version should be available by the end of this year. Conclusion Abstract

Environmental Analysis Of Mobile Phone Industry Marketing Essay

Environmental Analysis Of Mobile Phone Industry Marketing Essay To analyse the external environment of a mobile industry and to identify the implications to the marketing department of a large mobile producer, which is decided to develop a new range of high-tech mobile devices for young professionals, it would need to produce a report covering various external influences that have an impact on the activities of the organisation and research on the effects on our customers and suppliers. Any organisation is affected directly or indirectly by the internal and external factors, whereby the external factors are the ones which an organisation has no control over them but can try to handle the internal ones. In looking at this report, it has been divided into different parts which will make it clear and explain them accordingly. The first part will go through the marketing research process where in it will explain deeply about the primary (qualitative) research which involves in live interviews questionnaire survey and secondary (quantitative) research which will be referred from books, magazines and internet and the second part of this report will talk more about the PEST and SWOT analysis. MAIN BODY Marketing research Marketing research is the efforts put into finding the feelings and opinions of consumers to make a better product or service. It is the systematic design, collection, analysis and reporting of data and findings to a specific marketing situation facing the company. (Lecturer notes Kotler p, Marketing management 2009, p 190) Marketing research process: Define the problem and develop a research plan Collect and analyse the information Present the findings and making decision. To produce High tech mobiles for young professionals company should know the current prevailing situations in the external environment. Looking at the above diagram we can see the main ways how marketing research can be processed in marketing by, Secondary research Primary research Secondary Research: This is a type of research which contains existing information which is published already that can be obtained from; newspapers, magazines, internet, books and even journals. We can get quantitative information from this research and less investment needed for this kind of research. Advantages and disadvantages of secondary research. Advantages are: Its available it can be acquired quickly at any time, unlike the primary research which is being acquired from the field ,there for our mobile phone company can acquire their information from internet ,journals and books even others. It is cheap (affordable) less expensive than primary method. Its gotten from books ,internet which does not cost them much compared to primary which will male it very hard fro our company to acquire information provides a good starting point for the research-the exploratory stage. T has happened indeed this is because it shows the outcome of what others have done and what has happened to them there for makes our company know to start Disadvantages are: It is not specific since it does not answer the question straight away. And existing information may not be true fro example they could give wrong figures on the answers of the their research Its often out of date, for example; census is done once in every ten years to become commercially available. The information could have being there for many years for example books are written long time ago hence put of date now Different sets of secondary data are often inconsistent, especially when it is an international data. [Based on lecturer notes] According to the various methods used in conducting the research which involved both secondary and primary data, found various marketing authors such as Geoff Lancaster, David Jobber and Philip Kotler who have defined various external factors which can also be referred to as: PEST (Political, Social, Economical and Technological factors) analysis. SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis. These eternal factors are the ones which the company has no control and they are discussed below as follows: PEST ANALYSIS POLITICAL FACTORS : The political law The company must be up to date with the changes of the political law, which are established by the government and have an influence to the company, because the company must comply with laws made, as it can be seen the labour government in the, Geoff Lancaster et al states that, United kingdom in may 1997 led to a whole lay down of new policies made by the newly elected government like training programmes to encourage the unemployed to work. Imposed taxes can also be seen as another law affecting our company this due to the rise of the taxes that our company must be able to meet with. Due to the fact that this is an external factor, therefore any business institution cannot avoid but get prepared at any time, And thus leads to overcharging of our customers and the company must be aware that the laws are made with action, so if not followed can lead to consequences and thus should be avoided. The political stability: Its essential for the company to operate in a peaceful place one in order to increase in the security of the company and thus increase in the confidence of our abroad buyers and suppliers which is good for our business like the country in the UK enjoys a high political stability ECONOMICAL FACTORS : This consists of various factors that have an effect on consumer purchasing power and spending patterns, this varies according to the places and its level of income The company must respond to the changes of social attitudes basing on buyer behaviour like it can be seen in the U.K with recession most people tend not to buy luxury goods so in such a situation the company must know on how to rate their prices. Inflation is also one of external factors affecting the company, therefore this issue must be considered because the company has no power over it (whereby money loses its value). The company cannot control the supply of money in an economy. SOCIAL FACTORS : This includes demographic and cultural aspects of the external macro environment, these factors have an effect on our customer needs and the size of the potential market, some of the factors include; Cultural habits of people and beliefs Age group TECHNOLOGICAL FACTORS : This can be seen as the most dramatic force in our company due to the rapid improvement of technology regarding to the product, the technology seems to be improving on a higher rate before we had phones just for picking up but now we can see phones which serve internet and are touch screen enabled, as a company have to keep up with this high technology in order or else our customers will consider us outdated. Need to keep track and monitor the technology in order to keep up with our competitors and monitor this will help us in avoiding and missing new products and opportunities. Preparation of innovating: Innovating new technology as a company should be prepared with a certain quantity of money in order to purchase and keep up with the upraising technology in the world. SWOT analysis: (http://www.excelsia.ch/htmlgb/blog/images/swot-analysis-image.png, retrieved on 13/02/2010 at 1:18 am) The overall evaluation of a companys strengths, weaknesses, opportunities and threats is called SWOT analysis. It is a way of monitoring the external and internal marketing environment. (Philip kotler, marketing management, 2009. P 101) In SWOT analysis Strengths and Weaknesses are internal factors of a mobile industry. Strengths are: Business location. A good, unique, new advanced innovative product. Procedures and processes of product quality. A specialist marketing expertise in the industry. (http://www.marketingteacher.com/Lessons/lesson_swot.htm, retrieved on 13/02/2010 at 1:23 am) Weaknesses are: Maintaining poor or bad quality of goods and services. No suitable location for business. No uniqueness in the product compared to the competitors products. Damage in reputation. In SWOT analysis Opportunities and Threats are external factors of a mobile industry. Opportunities are: Benefit from converging industry trends and introduce hybrid products in the market. Making buying process convenient and efficient. Offer product at lower price and fast delivery. Customizing the products offered in standard forms. (Kotler Philip, marketing management, 2009. P 102) Threats are: Introduction of tax on the product. Better distribution channels by competitor. New unique advanced product from competitor. Competitors offering products for lesser price. (http://www.marketingteacher.com/Lessons/lesson_swot.htm, retrieved on 13/02/2010 at 1:25 am) FINDINGS Secondary research: As about the consumer needs found in the secondary research done by referring the available sources the following results were obtained about the current marketing situation for production of high tech mobile devices for young professionals. (http://www.handcellphone.com/wp-content/uploads/mobile-marketing-coupon.jpg, retrieved on 14/02/2010 at 4.24 Pm) Primary research: Findings of primary research Personal live interviews: I visited few mobile stores called The carphone warehouse on the 15th of February 2010 at 11:30 Am and Phones 4u on the 15th of February 2010 at 02:00 Pm to enquire the specifications and requirements of high tech mobile devices for young professionals and interviewed fifteen (15) young professionals who had come for purchasing mobile devices. I personally interviewed eight (8) people at The carphone warehouse and seven (7) people at Phones 4u who were between the ages of 22 to 26 and were professional job holders. Results: A multipurpose usable device with wide range of features like internet for email access, camera, music player, touch screen, MMS, GPS receiver, QWERTY keypad and other applications. Portability of product for convenient carrying (to fit inside pockets). Affordable pricing of the product (in a range between GBP 300 to 500) Most of them were choosing phones with good design, quality combined with advanced technology. Questionnaire survey: I prepared a questionnaire consisting of 10 questions with few being multiple choices, dichotomous rating scale. I visited canary wharf the business and financial capital of England and conducted the questionnaire survey with professional workers in many multi national companies. The questionnaire used for survey: Mobile devices should be of multipurpose use? Yes No Which kind of mobile do you prefer? QWERTY keypad Touch screen Touch screen and QWERTY keypad Alphanumeric keypad Which one do you prefer the most to access email? Phone Laptop Would you like to have a music player on phone? Yes No What range of pricing would you prefer for a phone with good features? 200-300 pounds 300-400 pounds 400-500 pounds 500+ pounds Which one do you prefer? Good design and features helpful for work Good design Just helpful for work and work Any design for communication

Saturday, July 20, 2019

Analysis of the Movie Do the Right Thing by Spike Lee :: Do the Right Thing Spike Lee Racism Essays

Analysis of the Movie Do the Right Thing by Spike Lee The movie, Do the Right Thing, by Spike Lee is a hard hitting drama that deals with violence and racism in today's society. This film is set in a primarily black neighborhood in close to the present time. Right in the center of this neighborhood stands a pizza parlor that is owned and operated by one of the most important characters in the movie, Sal. In the beginning of the movie, Sal is shown arriving to work with his two sons Pino and Vito. This gives an appeal to Sal as a family man. Right from the start Sal is portrayed as a hard working, kind, and devoted individual. Just the fact that he owns his own business in these rough and tough times shows that he is a smart, efficient, and dedicated man. Later in the movie we learn that Sal did in fact build his pizzeria by himself from the ground up, brick by brick, board by board which was no little task indeed. The fact that Sal gets to share his creation and hard work with his sons makes it all the more special to him. After Sal has finished his pre-opening preparations Sal's Pizzeria is open for the day. Shortly after this, the main character of the movie, Mookie, comes strolling into the restaurant. Mookie works as the delivery man for Sal in this movie. Mookie literally delivers pizza, yes, but he also acts as a mediator between the two races. Sal relies on Mookie not only to get the pizzas delivered, but to also keep his fellow black folks happy with Sal so they will come and patronize his restaurant. I think that this shows a very interesting side of Sal. It for the most part pawns him off as a racist. On the one hand he can put on a happy face and greet all the black people as they shell their hard earned money out to him for his pizza, while on the other hand he turns into a bigot, hating most black people and talking behind their back while they are not around. Now I say most black people because Sal seems to have this father-son bond going on between him and Mookie where Sal is the white father and Mookie the black son who in the end finally rebels like all siblings do at some time in their life. Also Sal seems to have some kind of affection or love for Mookie's sister, Jade. When she enters the pizza parlor Sal insists, if not begs to

Friday, July 19, 2019

Jean-Paul Sartre Essay -- Biography Biographies Philosophers Essays

Jean-Paul Sartre Jean-Paul Sartre was an existentialist philosopher. The questions of his philosophy often come out in his readings. Existentialism questions why we exist. Existentialists deny the existence of God. Existentialist writers such as Kafka and Sartre often use prisons and solitary confinement to tell their stories. Often, neither the reader nor the protagonist is aware of what crime has been committed. Jean-Paul Sartre’s â€Å"The Wall† reflects his philosophy and personal experiences. He worked for the French resistance and was imprisoned by the Germans during WWII. The story takes place during the Spanish Civil War in an old hospital being used by the Spanish Fascist’s to house prisoners. â€Å"The Wall† is told from a first person, stream of consciousness point-of-view, and uses existentialist philosophy, to illuminate the follies of totalitarian governments like Fascism, and Nazism. Like most existentialist writers, Sartre chooses to tell the story of â€Å"The Wall† form the first person stream-of-consciousness point-of-view. We get dialogue from other characters, but the dialogue is filtered through the mind and thoughts of Pablo. The terror in the story slowly unfolds from Pablo’s mind. In the beginning, Sartre only gives us a hint of terror. The reality of the situation has not yet set into Pablo’s mind: They pushed us into a big white room and I began to blink because the light hurt my eyes. Then I saw a table and four men behind the table, civilians, looking over the papers. They had bunched another group of prisoners in the back and we had to cross the whole room to join them. There were several I knew and some others who must have been foreigners. The two in front of me were blond with round skulls; they looked alike. I supposed they were French. The smaller one kept hitching up his pants; nerves. (7) The emphasis on the â€Å"round skull† foreshadows a scene that later brings terror into greater effect. Tom tells Pablo while they are waiting to be executed, that they aim for the eyes and head to disfigure your face. The emphasis on the perfect round skulls in the first paragraph draws attention to faces and heads. â€Å"The smaller one hitching up his nerves,† tell us from the beginning that Pablo should be nervous himself. Pablo knows he is in trouble at the beginning. He just does not realize the amount yet. ... ...out truth or a person’s innocence. Juan is guilty of know crime and is put to death. Garcia who Pablo meets in the courtyard after he gives his false testimony, â€Å"had nothing to do with politics† (36). When asked why he was arrested, Garica responds â€Å"They arrest everybody who doesn’t think the way they do†(36). The Nazi’s and the Fascist’s used mental torture and the threat of terror to get people to question their own existence, their own sanity. They do not think, they just take orders and obey. Therefore, it is perfectly ironic that Pablo sends them to a place devoid of reason or thought. The further irony is that Gris is hiding in the graveyard in the gravediggers’ shack and is killed in a gunfight. Pablo says after learning of Gris’s death, â€Å"everything began to spin and I found myself siting on the ground: I laughed so hard I cried† (37). Pablo laughs until he cries because he realizes he never will understand why one man dies and another lives. In spite of all his thinking and mental anguish over the question, every answer he discovers leads back to Descartes; the only part of his existence he can not question is the one truth, â€Å"I think, therefore I am."

Thursday, July 18, 2019

Wal-Mart Resources

Unit 2 Assignment 1 Introduction Wal-Mart uses a tremendous amount of information resources to build their marketing decision support systems and customer relationship management environment. Wal-Mar’s main objective is to provide their customers with the best value they can find anywhere while providing friendly and efficient customer service. Its strategies are based on reducing costs to quality products so they are able to achieve â€Å"everyday low prices† (Walmart. om, 2013). Wal-Mart has to be able to monitor and analyze all the processes and information possible in order for them to attain a competitive price advantage, lure in new customers, and retain faithful and loyal current customers. Information technology is essential today in helping companies to achieve these goals and Wal-Mart utilizes a great deal of the available information through systems and operations that the retail business encompasses (Walmart. om, 2013). Listed in this paper are the many ways Wal-Mart enlists its information from customers and how it is used by marketing managers to help make marketing decisions and enrich its customer relationship management environment. Information Collected Collected By Wal-Mart Wal-Mart collects information from its customers in a number of ways through the customer’s interaction, whether by in-store activity or website activity.Wal-Mart discloses that it gathers information on customers whenever they create an account on one of their websites, make an online or in-store purchase, use a gift registry, create a mobile shopping list, or submit personal information to Wal-Mart along with any related content of the communication. In addition, they also collect information whenever the customer conducts a transaction where Wal-Mart collects information as required by law.This could include hunting and fishing licenses, request customer service, contact Wal-Mart, submit a Wal-Mart related testimonial, review, story, rating, or any other user-generated content that may be generated on the website, or participate in a contest, sweepstake, promotion, or survey (Wal-Mart. com, 2013). Collected By Other Sources Wal-Mart may receive personal information from other entities that can help the correct or supplement their records, improve the quality or personalization of their services, and help prevent or defer fraud.They may also collect information from consumer reporting agencies or other service providers if you attain certain other financial products (Wal-Mart. com, 2013). Automated Information Collection Wal-Mart also gathers technical information such as the customer’s internet protocol address, device operating system and browser type, the address of a referring website, and the path the customer takes through the Wal-Mart website.Wal-Mart uses â€Å"cookies† to recognize you as you use or return to their website. Wal-Mart also uses web beacons that allows them to know if a certain page was visi ted, an email was opened, or if ad banners on their website and other websites were effective (Wal-Mart. com, 2013). Marketing Information Used Wal-Mart uses information for different purposes but for this paper we will discuss how they use information for marketing purposes. Fill requests for products and services and communicate with the customer about those requests * Administer surveys, sweepstakes, contests, and promotions * Provide customer service * Help improve and customize their service offerings, websites, and advertising * Send information about products, services, and promotions Information Systems Point of Service/Sale System Wal-Mart uses SUSE @ Linux Enterprise Point of Service/Sale system that is supplied by the Novell group vendor (Information, 2007).This system is made up of three primary components: Administration Server, Branch Server, and Point of Service Client Images. The SUSE Linux Enterprise Point of Service Administration runs Wal-Mart’s main office in Bentonville, Arkansas. It records sales from all the stores but also contains a database of goods sold through other sales outlets such as Wal-Mart online shopping. This data also comprises of information like the number of items bought by a user and similar products purchased along with other online statistics.The Branch Server boots the Point of Service clients from the local network, registers new client devices at the website, distributes operating system updates to the client devices, and also stores the sales information as a backup in real time simultaneously as the Administration Server. The Point of Service Client is the indirect interaction between customers when they make any purchases at Wal-Mart. These devices process and record purchases and allows real time coverage of sales and inventory information for all sales.Having this type of information gives marketing managers the tools necessary to make informed decisions about what promotions to run and on what product s in real time. Retail Link Retail Link was developed in 1992 by Wal-Mart’s very own Information Technology Department (Hays, 2004). Using this software Wal-Mart can look at the take up rate for sale items, changes in the number of customer purchases, and the amount the average customer spends during a promotion. Marketing managers will know what products were being bought and what items that the customer may have added on during that purchase.Having that information may give the marketing department the idea to do a promotion with those two items paired up together. Retail Link software can also display to vendors various key information such as the repurchase cycle time of the product, purchase quantity per basket, and provide information such as sales history and sales performance. This allows vendors and Wal-Mart’s marketing managers the ability to simulate what-if situations that can help them make more informed marketing decisions (Hays, 2004).The information gat hered in these systems give marketing managers the intelligence needed to figure out which marketing initiatives have worked in the past, are currently working, or may work in the future in order to prevent wastage of money from ineffective promotions. Wal-Mart uses these systems in order to provide customer satisfaction, everyday low pricing, and to enhance the shopper’s experience (Walmart. com, 2013). Conclusion Wal-Mart collects information on its customers numerous ways. Some sources are transactions, customer service operations, surveys, and website registrations just to name a few.They could, however, come from other sources such as outside companies that help Wal-Mart update its records. Wal-Mart wants to communicate to its customers for feedback through email newsletters, special offers, and new product announcements. Wal-Mart also participates in interest-based advertising, which means the customer may see advertising on its website tailored to how the customer brow ses or shops. This type of information is essential today in accomplishing the goals Wal-Mart has of everyday low pricing and its customer first approach. References Hays, C. L. (2004, November 14). What Wal-Mart Knows About Customers' Habits.Retrieved from NY Times: http://www. nytimes. com/2004/11/14/business/yourmoney/14wal. html? oref=login;oref=login Information, W. (2007, January 24). Wal-Mart Taps Microsoft, Novell For Linux Deployment. Retrieved from Information Week: http://business. highbeam. com/137376/article-1G1-158268344/walmart-taps-microsoft-novell-linux-deployment-walmart Walmart. com. (2013). Annual Reports. Retrieved February 11, 2013, from Walmart. com: http://stock. walmart. com/annual-reports Wal-Mart. com. (2013, March 3). Privacy Policy. Retrieved March 3, 2013, from Wal-Mart. com: http://corporate. walmart. com/privacy-security/walmart-privacy-policy