Teaching case study for international marketing Essay

Teaching case study for international marketing - Essay Example Its various strategies and marketing activities are also discussed. Poundland is one of the famous companies in the retail industry. It is a British multinational company having its presence in most of the big countries of the world. It is a public limited company. The company was established in 1990 by Stephen Smith and Dave Dodd. The company deals with various types of products like kitchen ware, home, healthcare, gifts etc. The company sells all of its products at  £ 1. The company is considered as the largest single priced retailer in UK. In 2014 the company earned revenue of 997.8 million pound. In that year the profit of the company was  £ 13.9 million. The firm has around 10,020 employees who play vital role in operating the business process. The target of Poundland Company is to increase its market share and customer base. The company has expanded its business operations in many countries of the world. Now it is focusing on expanding its business in China. This country can be a big market for this company. The firm has the objective to t he entire market of China. In different other countries the company is enjoying strong growth in customer acquisition and sales (Halliburton and Ziegfeld, 2009). The company expects the same business growth after expanding into China market. Poundland is into the retail industry for a long period of time. The retail stores of Poundland sell products of different brands. The company also has products of its own. The company is famous for selling all products for  £ 1. This unique pricing policy helps the brand to attract maximum number of customers. The firm promotes its brand by maintain its strong and active presence in different social media sites like facebook, twitter, pin interest etc (Agrawal, 1995). Through this social media sites the company performs different marketing activities for increasing its brand value. The brand has large number of female customers. The